Gender stereotypes and critical multimodal reading in continuing education of language teachers

Abstract

With dynamic of multimodal texts and his presence in the social practices, the reading teaching demands of investments on the critical reader training and the readers forming. That formation is possible with a Pedagogical approach based in Multiliteracies desing social futures in the language teaching. Therefore, we choses the languages teaching anchored in the Multiliteracies, to open spaces to incluison of identities questions and for Human rights promotion at the school. In this ways the aims of article is analyse a event off teacher continuing training teacher about multiliteracies stem from about the advertisiment audiovisual of beer Skol, entitled “Reposter- redondo é sair do seu passado”, disseminate in the 2017 year. The problematization falls upon how language has been used on the suport condition for the gender diferences. Inscribed in the applied linguistics fied, the research is caracterised like a case study with a interpretative approach. The data in this case study help to understanding the necessary that investiment in training teacher to understand that, talk cultural diversety, envolves too speak of gender identities.