Prática discursiva de desinformação: Distribuição de anúncios digitais falsos em mídias sociais

Antônio Heleno Ribeiro Santiago; Júlio Araújo

doi:10.46230/2674-8266-14-9374

Authors

Antônio Heleno Ribeiro Santiago Universidade Federal do Ceará – UFC https://orcid.org/0000-0002-8873-3529
Júlio Araújo Universidade Federal do Ceará – UFC https://orcid.org/0000-0001-7399-3769

DOI:

https://doi.org/10.46230/2674-8266-14-9374

Keywords:

Critical Discourse Studies, Social media, Disinformation discursive practice, False digital advertisements

Abstract

This study aims to investigate disinformation discursive practice in false digital advertisements, considering the distribution of false digital advertisements on social media. To do so, a theoretical framework was proposed to systematically analyze the distribution/contribution made by some social actors through elements that sometimes continue the text and sometimes discontinue it through aware, unaware, and transformational levels. This article is based on Critical Discourse Studies concerning the dialectical-relational approach (FAIRCLOUGH, 2001) and on disinformation studies (WARDLE; DERAKHSHAN, 2017). Moreover, this qualitative study uses discourse analysis as a method from the perspective of the Textually Oriented Discourse Analysis (TODA) developed by Fairlcough (2001). Data were reunited in 2 corpora to answer our research questions. The first corpus is formed by 3 false digital advertisements; the second one is composed of 5 comments retrieved from a news story that offered relevant aspects about the distribution of disinformation discursive practice. Results suggest that the distribution of false texts is a dangerous social problem that requires a greater comprehension of interactions between individuals, media, and society in general, as well as a greater transformational engagement that interferes with this practice dissemination from the understanding of contributions that continue and discontinue.

Downloads

Download data is not yet available.

References

BOURDIEU, P. O poder simbólico. Rio de Janeiro: Bertrand Brasil S.A., 1989.

FAIRCLOUGH, N. Discurso e mudança social. Trad. Izabel Magalhães. Brasília, UnB, 2001.

FLICK, U. Designing qualitative research. Los Angeles: Sage, 2007.

FONTANA, M. Z. Pós-verdade e enunciação política: entre a mentira e o rumor. In: CURCINO, Luzmara; SARGENTINI, Vanice; PIOVEZANI, Carlos. Discurso e (pós)verdade. São Paulo: Parábola, 2021.

MAGALHÃES, I. Teoria crítica do discurso e texto. Linguagem em (Dis)curso - LemD, Tubarão, v. 4, n. esp., p. 113-131, 2004. Disponível em: http://repositorio.ufc.br/bitstream/riufc/51574/1/2004_art_mismagalhaes.pdf. Acesso em: 29 out. 2021.

MAGALHÃES, I; MARTINS, A. R.; RESENDE, V. M. Análise de Discurso Crítica: um método de pesquisa qualitativa. Brasília: Editora da Universidade de Brasília, 2017.

PARISER, E. The Filter Bubble: what the internet is hiding from you. Penguin Press, 2011.

RAMALHO, V.; RESENDE, V. de M. Análise de discurso (para a) crítica: O texto como material de pesquisa. Campinas: Editora Pontes, 2011.

SANTIAGO, A. H. R. Prática discursiva de desinformação: um estudo crítico sobre anúncios digitais falsos. 2021. 134f. Dissertação (Mestrado em Linguística) – Programa de Pós-Graduação em Linguística, Centro de Humanidades, Universidade Federal do Ceará, Fortaleza, 2021 (no prelo).

SARGENTINI, V.; CARVALHO, P. H. V. de. A vontade de verdade nos discursos: os contornos das fake news. In: CURCINO, Luzmara; SARGENTINI, Vanice; PIOVEZANI, Carlos. Discurso e (pós)verdade. São Paulo: Parábola, 2021.

THOMPSON, J. Ideologia e cultura moderna: teoria social crítica na era dos meios de comunicação de massa. Petrópolis: Vozes, 2011.

WARDLE, C.; DERAKHSHAN, H. Information disorder: Toward an interdisciplinary framework for research and policy making. Strasbourg: Council of Europe, 2017.