#Ageism (female)
alterity and otherization on the online platform Instagram
DOI:
https://doi.org/10.46230/lef.v16i3.13686Keywords:
female ageism, alterity, otherizationAbstract
This article seeks, based on #ageism on Instagram, to analyze, given Bakhtin's assumptions, the speeches made by famous women in the media on this topic, in the year 2023, as well as the appreciation expressed in the responses expressed, essentially the negative ones, raised by these speeches. To do this, we use the concepts of Dialogical Discourse Analysis (ADD) as a theoretical-methodological foundation, mainly on alterity between subjects, such as studies related to gender and ageism. Given this issue, the idea of social media platforms allowing the emergence of this natural feminine reality was put forward as hypotheses, revealing the prejudice against aging. Furthermore, research regarding otherization and online platforms are also specific to the theoretical basis of this investigation. From this research and analysis of the corpus carried out, it was found, based on the projects of saying mobilized in the selected videos and advertisements, that there is an otherization of the more mature woman, since she is constantly judged and considered inferior to the younger one. Furthermore, we comment that social media platforms contributed significantly to the discussion regarding female ageism, which was best seen through the relationship of (negative) alterity between subjects on the Instagram platform.
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