Profile analysis of meat consumers of Currais Novos, Brazil

Abstract

Food security is the guarantee that a consumer will purchase food that has, as an intrinsic characteristic, sanity, as well as desirable nutritional and sensory attributes. Fresh meat, for example, due to its moisture, Ph, wealth of nutrients and minerals, in addition to intrinsic growth factors, constitutes a substrate with optimal conditions for the growth of many microorganisms, which strongly affects the quality and may thus be a source of transmission of pathogenic bacteria to humans. This survey was conducted in 2014-2015, using an observational verification instrument in order to verify the degree of perception of food quality and especially the habit of meat consumption by local consumers. It is an exploratory, descriptive and observational research to analyze the profile of meat consumers in the city of Currais Novos, Brazil. The results found that 86% of consumers with health risks and the handling of meat, 88% observe the labels, shelf life and appearance of the meat packaging, and that this public audience tends to consume beef more than other types of meat.