"Eating is traveling” and traveling is eating

Reflections on gastronomy and tourism based on cable television and streaming productions exhibited in Brazil (2021-2023)

Abstract

This article aims to problematize the relations between gastronomy and tourism, two major contemporary consumer markets. The theme was prompted by the investigation [“authors' research project”], that has been conducted through the analysis of audiovisual productions circulating prescriptive repertoires about these domains. By comparing the historical relations between these two fields/markets, we seek to understand the ruptures and continuities that are observable nowadays. We conclude that gastronomy, which originates as a necessity in traveling, ends up transforming into its main motivation in the case of culinary tourism; and that the expansion of tourism, among other factors, leads to the diffusion of old and new visions of gastronomy in the global audiovisual market.