Digital democracy:

the use of social media as a premise for the 2024 municipal elections in Fortaleza, Ceará, Brazil

Abstract

This article analyzes the role of social media in the 2024 municipal elections in Fortaleza, Ceará, Brazil, highlighting their influence on political communication and voter mobilization. The research has taken a qualitative methodology, with a hermeneutic approach, using data from various sources, such as newspaper articles, scientific papers, and information from regulatory agencies. Content analysis has made it possible to identify discursive and organizational patterns conveyed on digital platforms, highlighting the complexity of the interactions between communication, politics, and democracy. The results point out that social media not only expand the dissemination of information but create information ‘bubbles’ that can hinder the diversity of opinions. The duality between street and digital campaigns was a central point, revealing the growing predominance of digital strategies, especially among young voters. The research also highlighted the use of affective communication as an effective strategy, but one that raises ethical issues about the manipulation of public opinion. In conclusion, we emphasize the need for more effective regulation of electoral communications on social media, aiming to ensure a balanced democratic environment. A critical look and debate on the impact of social media on elections are key to fostering a political culture that appreciates the diversity of opinions and critical thinking, which are crucial for building a democratic State governed by the rule of law.