Government Communication Tools

Authors

  • Elza Ferreira
  • Alexandre Almeida Barbalho Doutor em Comunicação e Cultura Contemporâneas pela Universidade Federal da Bahia – UFBA e Professor do Programa de Pós-Graduação em Sociologia (PPGS) da UECE https://orcid.org/0000-0003-4612-6162

Keywords:

communication governmental, public communication, office of social communication, public relations, advertising, management, public service,

Abstract

This article discusses the tools used by governments in communicating with their audiences in terms of a choice of media to advance a dialogic relationship with society. In summary, presents the traditional structure of a Communications
Department to demonstrate the inadequacy of this choice and points to public communication as a management strategy capable of improving the quality of public services and strengthen citizenship.

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Published

2011-09-05

How to Cite

Ferreira, E., & Almeida Barbalho, A. (2011). Government Communication Tools. Conhecer: Debate Entre O Público E O Privado, 1(03), 99–127. Retrieved from https://revistas.uece.br/index.php/revistaconhecer/article/view/1260

Issue

Vol. 1 No. 03 (2011)

Section

Artigos

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