Cheese coalho de Jaguaribe-Ceará

history and food

Abstract

This text deals how the process producers of Craft cheese from municipality of Jaguaribe – Ceará -, since the last decades of the 20th century,
looking for adapt their products to the so-called “Good Manufacturing Practices”, and how they use the prospect of “patrimonialization” of “know-how” as a distinguishing element in the market for handmade products. And how cheese is significant in the history of Jaguaribe, interfering with the
development of meanings and interpretations on “preservation and memory”, “tradition and the local know-how”. We sought to understand and presenting the communicative existence between cheese through a narrative in which ideas as of tradition, memory, craft, culture are perceived as having elements capable to present goods as having a local contribution. From a historical narrative of colonization, being appropriated in different temporal landmarks, as the years 1970 and the current times.